About InnovaDerma. InnovaDerma was performing well going into the pandemic and with the support of our major shareholders I have every confidence in the prospects of the company.". Because the product contained DHA, and because we had not seen any evidence that it smelt better than products containing other DHAs, we therefore concluded that the claims in ad (b) were misleading. 3.7, 27 Old Gloucester St Headquarters 3530 Saint-Laurent boulevard, Suite 300 Montreal, QC, H2X 2V1, Canada. However, we understood that the product did contain DHA. 1. The ASA may regard claims as misleading in the absence of adequate substantiation. InnovaDerma was performing well going into the pandemic and with the support of our major shareholders I have every confidence in the prospects of the company." Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. They provided a trial based on 50 users of the product which showed that a high percentage of these users felt that the product made them look thinner and reduced the appearance of cellulite. 3.7 Skinny Tan said they were referring to the much narrower category of No 1. TR-1: Standard form for notification of major holdings . InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life sciences products, provides a trading update for the six months ended 31 December 2020. As well as the UK, the company has a … We considered that the trial provided by Skinny Tan was not adequate to substantiate that the product had any benefits beyond appearance. INNOVADERMA PLC. The ASA may regard claims as misleading in the absence of adequate substantiation. We considered that the claim in ad (a) that “UK Mum of two invents a new way to Tan [sic], tone …” implied that the product would assist with toning rather than simply the appearance of toning because, taken on its own the claim did not qualify that this referred simply to appearance. InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa. Innovaderma UK Ltd t/a Skinny Tan responded that their claim to be the “UKs [sic] No 1” was based on them being the No 1. This information is provided by RNS, the news service of the London Stock Exchange. InnovaDerma ™ PLC with company number 09226823 was officially incorporated on September 19, 2014 under the Corporation … However, we had not seen any evidence that this was the case. Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules. 3.33 Sign up to our newsletters. InnovaDerma’s flagship product, Skinny Tan UK, is the highest driving revenue item within its brand umbrella, and was the perfect starting point for a new automated campaign strategy. In independent trials 84% reported that Skinny Tan gave them smoother skin and less visible cellulite. InnovaDerma has presence in Europe, US, Australasia, Asia and Africa. InnovaDerma PLC - London-based developer of beauty, personal care and life science products - Raises GBP4.5 million from oversubscribed share placing and subscription. article's content and its accuracy. Marketing communications that include a comparison with an identifiable competitor must not mislead, or be likely to mislead, the consumer about either the advertised product or the competing product. The "Tanning Tips" page on the website, seen in January 2017, stated "No matter what time of year it is "Tanning" is a fantastic way to help your body look instantly toned. 23/10/2020 16:13: 23 October 2020- news no idea what to make of it InnovaDerma PLC ("InnovaDerma" or the "Company") Requisition notice, adjournment of the AGM and progress of CEO appointment InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life science products, announces that it has received a requisition notice (the "Requisition Notice") … On this point, ad (a) breached CAP Code (Edition 12) rules  The company said it expected tanning sales to improve as Covid-19 restrictions ease and the peak season comes around between April and June. The board has dismissed Bayer with immediate effect and Ross Andrews, a director, will become non-executive chairman, the company said. Registration number 07900133 ANDREWS, Ross Martin Hilton Correspondence address 382 Russell Court, Woburn Place, London, United Kingdom, WC1H 0NH . We considered that the claims in the ads that the product was natural such as “100% certified natural tanning” in ad (a) and “Look for the natural alternatives” in ad (b) would be taken by consumers to mean that the products were made from natural ingredients and were made using natural methods which did not include a high level of processing. (Substantiation). Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. Company number 09226823. It is therefore important that you understand the risks and commitments. 86% reported a streak-free even result that didn't dry their skin like other tanners. InnovaDerma PLC . 3.1 Next accounts made up … InnovaDerma PLC (LSE: IDP) specializes in the research, manufacture and marketing of clinically proven products in life sciences, beauty and personal care products. InnovaDerma PLC (), the company behind the Skinny Tan product, is looking to bolster its balance sheet to capitalise on opportunities once the lockdowns end.. On this point, ad (b) breached CAP Code (Edition 12) rules  Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. Blake Hughes, who took over as chief executive seven weeks ago, said: "We will be exploring options to strengthen the balance sheet to ensure the business is well positioned for the future. Executive Summary. 3.1 NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in … Additionally we did not see evidence that the DHA contained in Skinny Tan was different to that of other products. We therefore concluded that the claims in the ads were misleading. With in-depth therapeutic expertise and our focus on dermatology, we are committed to the clinical development of the next generation of dermatology therapies. NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in … Skinny Tan stated that their product contained DHA from natural sources and that their product was made of 100% natural ingredients and provided a certification from an organic certification company which verified this. Skinny Tan is the first tanner to combine 100% certified natural tanning with organic smoothing oils and firming guarana berries. Filing history for INNOVADERMA UK LIMITED (09028508) People for INNOVADERMA UK LIMITED (09028508) More for INNOVADERMA UK LIMITED (09028508) Registered office address 27 Old Gloucester Street, London, WC1N 3AX . Marketing communications must not materially mislead or be likely to do so. From how to access your account online, scam awareness, your We considered that the claim in ad (b) that “No-one should be putting chemical DHAs on their skin anymore as there are now tanners available that use a tanning agent that works naturally with your skin” would be regarded by consumers as a comparative claim, with the implication that other products contained chemical DHAs whereas Skinny Tan’s product was a natural tanning agent. With the help from dotdigital, InnovaDerma launched campaigns with a focus on its Welcome series, Product Replenishment and Birthday series. London We considered that this did not constitute a substantive body of evidence to support the claims that Skinny Tan could be used to “tone” or to give somebody “smoother skin” or “less visible cellulite” or that Guarana could be used to make cellulite look “visibly smoother and less obvious”. Marketing communications must not materially mislead or be likely to do so. No orange no streaking and no nasty smell! On 2 December the company said Chairman Joe Bayer would resign at the end of January. We therefore concluded that the “natural” claims were misleading. We also did not receive evidence that the product as a whole, rather than just ingredients that made up the product had been independently certified as “natural”. The Company generated revenues of £5.0m, up c.28% compared to the same period last year (H1 2019: £3.9m). Innovaderm shares your mission of developing innovative treatments for patients living with skin diseases. InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa. We also considered that consumers would regard the claim “100% certified” to mean that the product as a whole had received a certification that it was “natural”. InnovaDerma said the crisis had "severely impacted" its finances and that it had agreed in principle to borrow £500,000 from Mark Ward, a non-executive director and the company's biggest shareholder. InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life sciences products, provides a trading update for the six months ended 31 December 2019. This website is not personal advice based on your circumstances. wellbeing and our community we're the views of the author. Hargreaves Lansdown is not responsible for an Sales value ex VAT self-tan brand within a major pharmacist in that year to date. InnovaDerma PLC ('InnovaDerma' or the 'Company') Trading Statement. The value of investments can go down in value as well as up, so you could get back less than you invest. Detailed company description & address for InnovaDerma PLC. (Misleading advertising) and  Suite à la formation d’InnovaDerma ™ PLC, toutes les sociétés InnovaDerma ™ dans le monde entier deviendront des filiales à 100 %, y compris InnovaDerma ™ Aus& NZ Pty Ltd, InnovaDerma ™ NZ Limited, InnovaDerma ™ UK Limited, InnovaDerma ™ International (Hong Kong) Limited et InnovaDerma ™ Philippines Limited. 3.33 InnovaDerma PLC, through its subsidiaries, engages in the research, manufacture, and marketing of clinically proven products in life sciences, beauty, and personal care products in the United Kingdom, the United States, Australasia, and the Asia Pacific region. Company status Active Company type Public limited Company Incorporated on 19 September 2014. IDP.UK - key executives, insider trading, ownership, revenue and average growth rates. 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